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COACHING. BRANDING. WEBSITES.

From IDEA to

LAUNCH

INFLATION HANGOVER?

My grocery bill has not decreased but my prices have. I'm currently offering significant savings on all website packages booked (but not necessarily scheduled for completion) before April 30th, 2024. Learn more in the Website Packages Section below. Projects scheduled on an as come, as served basis based on availability.

Hi!

I'm Lulu...founder of this one-woman-owned studio based in Hartland, Vermont. I help freelancers, entrepreneurs, and small business owners with business & marketing strategy, branding, and websites. I like keeping things as simple as possible (isn't this world complicated enough?) -no fluff, jargon, or technobabble- just good work for good people who want to put themselves out there in a real and honest way.

SCHEDULE A CHAT WITH ME
Lulu Web Design

HONEST. DIRECT. FUN. EXPERIENCED.


20+

Years of business, strategy & project management 

10+

Years of digital marketing, SEO, design & coaching

Insatiable curiosity, idea generator & problem solver

Website
PACKAGES

Simply Beautiful
$2000  $1500

A budget-friendly simple website with succinct, crisp and clear information about your services, who you are, testimonials, and how to get in touch with you. A credible and professional place for leads & clients to land and a great foundation for your business to grow from.

(offer ends April 30, 2024)

  • PAGES & FEATURES

    INCLUDED:


    A simple, mobile-friendly website with navigable links to 4 sections on a page or 4 short individual pages (whichever is most appropriate for your specific project), e.g:

    • Home
    • About
    • Services/Offerings/Pricing/FAQ
    • Testimonial quotes interspersed throughout
    • Contact

    FEATURES/FUNCTIONALITY (any of the following that apply to your needs):

    • Simple contact form
    • Integration with your social media
    • Link to your calendar/appointment software/payment gateway
    • Photo gallery (up to 5 images but you can easily add more yourself)
    • FAQ accordion
    • Map
    • Basic on-page SEO with keywords provided by you 

    NOT INCLUDED:

    • E-commerce
    • In-depth website or brand strategy
    • SEO research
    • Complex architecture
    • Customer journey mapping
    • Business or marketing coaching
    • Website launch strategy
    • Blog
    • Advanced functionality
    • Long pages
    • Bells & whistles

  • DESIGN

    Note: I will provide resources for you to select the following from:


    INCLUDED:

    • Template of your choice (or based on a design & style you have found and provide to me)
    • Your choice of color palette
    • Your choice of typography (fonts)
    • I will insert free images into the design and teach you how to (very easily) replace them if desired
    • Simple text logo in font of your choice, or your provided graphical logo

    NOT INCLUDED:

    • Logo work
    • Custom graphics (patterns, illustrations, icons, backgrounds, special effects)
    • Image editing or resizing
    • Design revisions
  • WRITTEN CONTENT

    I will write the content for you and then show you how to edit/update it yourself as needed/desired.


    INCLUDED:

    • Research into your industry & local competition
    • Headings & sub-headings written for you
    • To the point (no fluff or giant walls of text) paragraphs written for you
    • CTA buttons (Call-to-Action)
    • Revisions done by you as needed, per training provided (revisions can easily occur after the website has been handed off, but before it is published to the world).

    NOT INCLUDED:

    • Revision rounds by me
  • MEETINGS, COMMUNICATIONS & TRAINING

    Meetings will occur via Zoom unless agreed to otherwise (in-person meetings at your locale are charged at $125 per hr, door-to-door).

    • In-depth questionnaire for you to complete before our Discovery Session
    • Project board where you will upload your essential business information
    • 75 minute DISCOVERY SESSION so I can get all remaining information I need from you
    • 1 x 30 minute Training Session
    • Handy resources to training videos & documentation
    • FREE email support for one week after I have transferred the website to you

  • SEO & TECHIE STUFF

    INCLUDED:

    • Basic on-page SEO using keywords you provide
    • Mobile friendly design
    • Connection to your domain
    • Publishing (if you are ready - if not I will set everything up so you just have to push the button).
    • Super fast hosting on Amazon Web Servers provided by the platform provider ($15 a month but https://www.wocode.com/pricing to check current pricing)

    NOT INCLUDED:

    • Keyword analysis
    • Separate mobile design
    • Domain purchase
    • Email configuration (I can add and link your email from the website, but do not get involved with setting it up for you on the back-end or client-side end)
LET'S CHAT!

Beauty & Brains
$7000 $5900

Attract more leads to convert  into customers. This custom website with comprehensive SEO & marketing launch strategy is designed to offer an on-going return on your website investment.

(offer ends April 30, 2024)

  • BRAND & LAUNCH STRATEGY

    BRAND STRATEGY (what people think, feel, and say about your business):

    • Who you are (brand personality)
    • Who you serve (ideal client)
    • What you do (the problem you solve and how you present and price your services)
    • Why it matters (unique value proposition & positioning)
    • What you say (core values & messaging framework)

    MARKETING LAUNCH STRATEGY (how we will attract new leads and convert them into customers with the launch of your new website):

    • Define measurable (SMART) goals
    • Map out Buyer Journey (click here to see an example open in a new window)
    • Identify stage to focus on (Awareness, Consideration, Decision)
    • Identify target audience & characteristics
    • Select marketing channel (based on target audience)
    • Create targeted keywords, CTA, messaging & content for the campaign (could include a landing page)
    • Create a flow showing how users will engage with the campaign
    • Mark out dates, deliverables, and method on a campaign calendar
  • WEBSITE STRATEGY

    Develop clear website goals, architecture/structure, and a page-by-page outline that's designed to meet the goals of your website visitors.

    • Define measurable (SMART) website goals
    • Create User Scenarios to align the design and flow of the website with the behavior and goals of 3 end user types.
    • Map out pages, goal of each page, Call-to-Action (CTA), and content outline
  • PAGES & FEATURES

    INCLUDED:


    Up to 7 website pages

    • Home
    • About
    • Services/Offerings/Pricing/FAQ
    • (Testimonial quotes interspersed throughout)
    • Launch campaign landing page
    • Extra page or blog set-up as needed
    • Contact

    ADVANCED FEATURES/FUNCTIONALITY (we will include any of the following, or more, that apply to your needs):

    • Contact form
    • Registration form
    • Integration with your social media
    • Integration with your newsletter
    • Link to your calendar/appointment software/payment gateway
    • Photo gallery (up to 5 images but you can easily add more yourself)
    • FAQ accordion
    • Map
    • Advanced on-page SEO with keywords provided by you 

  • DESIGN

    Custom design based on your brand personality & ideal client preferences.


    INCLUDED:

    • Design exploration session
    • Mood board to explore website style and vibe you feel most comfortable with
    • Mock-up of the Home Page displaying brand elements such as color, typography, patterns and your logo
    • Header & footer, to be carried across all pages
    • 2 design revisions

    NOT INCLUDED:

    • Custom logo or logo editing
    • Custom graphics (patterns, illustrations, icons, backgrounds, special effects)
    • Image editing or resizing
  • WRITTEN CONTENT

    I will  provide an outline and structure for each page of the website, handing over to you to write the content. 


    INCLUDED:

    • Headings & sub-headings written for you
    • Paragraph prompts & outline of points to cover
    • CTA buttons (Call-to-Action)

    NOT INCLUDED:

    • Proofing/editing of your content
    • Content revisions after insertion onto the site
  • MEETINGS, COMMUNICATIONS & TRAINING

    Meetings will occur via Zoom unless agreed to otherwise (in-person meetings at your locale are charged at $125 per hr, door-to-door).

    • In-depth questionnaire for you to completen
    • Business & Brand Discovery Session
    • Marketing Campaign Brainstorming Session
    • Project board where you will upload your business information and content to 
    • Up to 3 extra Zoom sessions with me, to use as needed (30 mins per session)
    • 1 x 60 minute Training Session
    • Handy resources to training videos & documentation
    • FREE email support for one month after I have transferred the website to you

  • SEO & TECHIE STUFF

    INCLUDED:

    • Advanced SEO research & analysis
    • On-page SEO
    • Installation of HotJar to track progress of the marketing campaign
    • Mobile friendly design
    • Connection to your domain
    • Publishing (if you are ready - if not I will set everything up so you just have to push the button).
    • Super fast hosting on Amazon Web Servers provided by the platform provider ($15 a month but https://www.wocode.com/pricing to check current pricing)

    NOT INCLUDED:

    • Separate mobile design
    • Audit of your existing website, if you have one, to determine what to transfer to the new site (available for purchase - let's discuss).
    • Domain purchase
    • Email configuration (I can add and link your email from the website, but do not get involved with setting it up for you on the back-end or client-side end)
LET'S CHAT!

Capabilities &

SERVICES

Lulu Web Design and Branding
  • Brainstorming & Problem Solving

    STIMULATE CREATIVITY. BRAINSTORM IDEAS. FIND & EXPLORE SOLUTIONS.


    Feeling stuck? Overwhelmed? Lost in all the details and lacking direction? Working solo does not mean you have to go it alone.

    • Get feedback on your business idea so you can move forward with confidence
    • Avoid conflicting advice on Google by picking my brain about  your start-up questions
    • Illuminate new ideas with a creative brainstorming session
    • Get unstuck by troubleshooting issues with me
    • Put your overwhelming list of to-do's into an organized, date-driven plan
    • Just talk it through with someone who understands. Sometimes that's all you need.

  • Brand Strategy & Visual Identity

    WHAT PEOPLE THINK,  FEEL AND SAY ABOUT YOUR BUSINESS ( IS DRIVEN BY YOUR BRAND STRATEGY).

    • Who you are (brand personality)
    • Who you serve (ideal client)
    • What you do (the problem you solve and how you present and price your services)
    • Why it matters (unique value proposition & positioning)
    • What you say (core values & messaging framework)
    • How you look (logo, colors, typography, iconography, illustration & photography)
  • Websites & Launch Strategy

    EVERYTHING YOU NEED, NOTHING THAT YOU DON'T.


    From a simple, affordable website that showcases your work, to a strategic site with launch plan that's fully optimized to attract visitors and convert them into sales.


    Whether you are trying to build your own site and just need a little help here and there, want the entire site done for you, or need an audit of an existing website, I'm here to help.

  • Client Onboarding & Nurturing

    CREATE A CONSISTENT AND SMOOTH PROCESS TO TRANSITION LEADS INTO HAPPY CLIENTS.


    A consistent onboarding process not only saves you time, but also establishes trust with your new client, encouraging repeat business and word-of-mouth referrals. 


    I can review your existing (or non-existent) process, map out a new and improved version and, where effective, help automate, integrate, and create accompanying digital or printed materials.


"LULU IS THE BEST!
The daunting process of designing a website was made so easy by Lulu's professional yet friendly nature and intuitive awareness. The outcome is an authentic presentation of my business and services. I couldn’t be more pleased."

Elizabeth Cooper, Landstory, Middletown, VT


How we can work TOGETHER

Lulu Web Design

Designed to meet the needs and budgets of all shapes and sizes. Choose your preferred work-style and apply it to any service offered.


A

successful project depends on clear goals, focus, commitment, transparency, and mutual enthusiasm. My communication style is  friendly, open, honest, & direct. It's important to me that you feel listened to, understood, and cared for. You will have my devotion and investment in your project and it's success.


Coaching & Consulting:
Get help when you need it.
$125 a session

Collaborative Workshops:
Go deep on a specific topic, idea, or small project.
$350 (3hrs)

Done For You:
We start with a deep dive, then I get the job done.
$Quote

Barter (sometimes):
Chainsaw work, field mowing, excavating/land-clearing, carpentry, painting, roofing, gardening, grading, general labor/fixing/odd-jobs

I will

LISTEN

to you.

I'm genuinely interested in what you do and why you do it; it's just how I'm built, and it's the only way we can get the best out of each other in service of your passion, project, & goals.

SCHEDULE A CHAT WITH ME

"I can't believe how you transformed all the confusion in my head into a beautiful website and brand. I truly couldn't have done this without you. Thank you for all your patience, expertise, and most of all for understanding me!"


Stephanie Singer, Uniquity Pilates, New London, NH.


Let's Get Started!


Are we a good fit?

Let's get on the phone, talk about your project, and figure out if we're a good match.
No strings attached!

Services & Approach

We'll figure out the best services for your needs, then I'll provide a quote with timing, schedule, & payment plan.

Get on the schedule

I'll send an invoice for a deposit to secure your spot on the schedule, along with crystal clear processes for how your project will unfold.

"And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom."
― Anais Nin


Projects

I love getting to know my clients on a deeper level.


My approach is explorative, deep, and fun. I take your investment in me very seriously, and the outcome of our work together matters to me. Here's a few projects I've enjoyed working on. Note: I do not provide links to the sites I've built because clients often change things in ways that I no longer should put my name to. Please just ask me if you'd like more info and examples of sites that, at the time of your asking, have not been changed.


01

Ted Mortimer

Branding & Website

02

Landstory

Business & Brand Strategy & Website


03

Jason Cann

Logo & Website


04

DPW Construction

Business & Brand Strategy, Design, Messaging & Website


05

Gwen Khanna

Business Essentials, Brand Strategy & Design, Messaging, & Website


06

Boynton Construction

Business Essentials, Strategy, Branding, Messaging & Website


07

Pool Bear Services

Business Essentials, Strategy, Branding, Messaging & Website


08

GMEDC

Strategy & Website

See full project →

I hired Lulu for everything - business strategy, branding, messaging & website. She really took the time to get to know my business, was friendly and easy to work with, and I am thrilled with the results. In addition, the return on investment far exceeded my expectations. I highly recommend working with her.

Don Westover
DPW Construction, LLC, Windsor, VT

Be different

by being you.

In this ever-strengthening competitive market-place, many small business owners, understandably, go on a desperate search to differentiate themselves. It's part of branding and for good reason - you do need to stand out. Ironically, the entrepreneurs who are really making a name for themselves have done so by simply and courageously being themselves. They don't worry about telling the right story (the one that they think will increase profits), instead they tell the real story; that's the difference between a pretty website that goes nowhere vs a website of substance that connects, resonates, and inspires people to work with you.

SCHEDULE A CHAT WITH ME

Be different

by being you.

In this ever-strengthening competitive market-place, many small business owners, understandably, go on a desperate search to differentiate themselves. It's part of branding and for good reason - you do need to stand out. Ironically, the entrepreneurs who are really making a name for themselves have done so by simply and courageously being themselves. They don't worry about telling the right story (the one that they think will increase profits), instead they tell the real story.

SCHEDULE A CHAT WITH ME

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