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Hopefully, by now, most small business owners understand that having a web presence means more than slapping up a quick do-
Having a high-
There's no doubt about it -
Facebook's New Search Engine
Facebook has been taking great pains in the past year to improve its search function. The website's Search FYI is now much more powerful as Facebook has indexed over 2 trillion posts that give users access to more relevant data and public conversations about products and services. Not many people are aware of this yet, but Facebook is also developing a local search tool, called Professional Services, that is still very much in its early stages. This new tool allows searchers to select from a massive list of business categories in their local area to find companies that have a presence on Facebook. Results displayed take into account such things as Facebook reviews, user preferences, and a businesses' level of engagement on the site.
Implications for Businesses
Some are touting the new Facebook local search feature as something that could easily rival Yelp or Google. Customers are already on the website for an inordinate amount of time each day so it would follow that their interactions would extend into other areas, such as local search. In fact, it already has. According to a study by IBM, 75% of customers indicate that they use social media as part of their buying process. Consumers are researching companies, products and services on social networks at an increasing rate. Those who can't be found will simply be passed over for the next name on their list.
The new developments in Facebook search make having a consistent and engaged presence on this website more important than ever. Over a billion active users make this a profitable platform that is difficult to ignore. Facebook marketing starts with a Facebook Page, and Lulu Web Design offers quality social media marketing services at an affordable price. Contact us today to get started or with any questions you may have.