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The recurring nightmare for any small business owner occurs when they search for their particular services online and find no trace of their company's name. As a local business owner, ensuring that you are found by a relevant audience requires a very specialized sort of Search Engine Optimization (SEO). Local SEO has evolved over the years, but the proper application of it can allow a company to boost their visibility in search results, bringing in more customers and greater revenue for the business. Here are just four of the key marketing essentials for local SEO success.
There are many factors that contribute to rankings in local search, yet on-
Websites should not only be optimized for SEO but they also now need to be mobile-
Do you speak to your phone or laptop? Many people do and the growth of voice search, think Siri and Cortana, now means that businesses need to optimize their websites for these consumers.
NAP stands for name, address, and phone number, which need to be consistent across your entire website. Also, a Schema markup of your NAP should be encoded into your website to provide the search engines with the information to accurately display your company's information.
NAP Variation Issues -
Building Citations -
When customers search for a local business, they overwhelming want to see reviews. A survey by BrightLocal.com revealed that 88% of consumers trust online reviews as much as a personal recommendation. Getting reviews on such sites as Google, Yelp, Trip Advisor, and Angie's List will help your company's search engine rankings. This takes time to accumulate with encouragement to customers and isn't something that can be fast-
If you own a local small business, the importance of optimizing for local search can't be understated. A recent Local Consumer Review study reported that ninety-